Drink. Paint. Just don’t drink the paint.
Cork & Chroma is about having fun and being creative. They believe in an environment where your creativity is free to make itself at home, and everyone is included. A place where you can relax with friends, celebrate, or linger on a date – a place where you can savour a wine and play with paint. We know that creativity and fun go hand in hand.
B.J. got in touch with us looking to move away from the limitations of Adobe’s Business Catalyst and gain increased control over the products they sell. The biggest challenge was that they were not selling the standard consumer goods products you see in online stores but instead, art sessions. Our initial plan of attack was to set the site up as an event management site, however, a number of additional custom features they required meant we needed to create an eCommerce Store without the usual online store look.
It was very evident from the onset that this site needed to look at the concept of an online store differently and make sure that the essence of the product and company came through in a way that users could relate and connect to. A free and artistic design which not only worked with Cork & Chroma current branding but enhanced it.
Coupling this, we introduced a system which allowed for booked out sessions to be inaccessible to prevent confusion and/or over booking through clear call to actions and alternate states.
To continue on with the non-store looking online store requirement, we put together a custom design & layout for each of the art session pages (what would normally be a standard product page) to provide the user with all the information they require at a quick glance. Through the use of Advanced Custom Fields, we were able to put together an extremely user-friendly interface and booking process.