Helping businesses track calls from marketing to sales conversion…
The Avanser marketing team got in touch with us looking to have a new site built for them which reflected their new marketing direction.
This project was a little different than normal in that they already had the design sorted and had run it through a website coding generator to create the static html pages for us to use. Unfortunately the quality of coding generated through the site generator service used was very below par which would have a huge effect on their site loading times and SEO efforts.
With the quality of the supplied html file being a major concern, we rebuilt all the site templates and incorporated a flexible content system to allow the page layouts to be easy maintained while ensuring the flexibly of layout options was kept at a premium.
Through rebuilding each of the templates from the ground up, we where able to keep SEO as a main focus by keeping the coding and the need for additional plugins as lean as possible.